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Using Contrast
When designing content for a digital sign, its easy to get sidetracked by "conceptual" issues. Most time seems to be devoted to choosing the right characters or...
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How do you manage hard-drive space?
The Click2Screen Player automatically manages its hard drive space. When the size limit is reached content files with the least relevant date of playback are deleted.
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Typography Do's and Don'ts
DON'T use multiple font faces: Mixing sans-serif and serif fonts together (for example, using Arial and Times in the same sentence) makes it much harder to read....
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Serial Position Effect
This is the first article in a series designed to help you understand the psychology behind effective advertising and brand/product promotion. These articles will each deal...
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Does Colour Matter
There are many conflicting views about how colours affect our physiology and psychology. While researchers have proven that colours can alter moods and even raise blood...
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Crafting your Copy
When designing content for digital signage, most people make the mistake of putting greater emphasis on the images used than on the message being communicated. While the...
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