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Typography Do's and Don'ts
DON'T use multiple font faces: Mixing sans-serif and serif fonts together (for example, using Arial and Times in the same sentence) makes it much harder to read....
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Serial Position Effect
This is the first article in a series designed to help you understand the psychology behind effective advertising and brand/product promotion. These articles will each deal...
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Using Contrast
When designing content for a digital sign, its easy to get sidetracked by "conceptual" issues. Most time seems to be devoted to choosing the right characters or...
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Motion, animation and silhouettes
The big difference between creating content for static and digital signs is the ability of our new medium to show moving images. This is, however, an issue of contention....
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How do you manage hard-drive space?
The Click2Screen Player automatically manages its hard drive space. When the size limit is reached content files with the least relevant date of playback are deleted.
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Does Colour Matter
There are many conflicting views about how colours affect our physiology and psychology. While researchers have proven that colours can alter moods and even raise blood...
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